PERIODICALS

MLS: Marketing Library Services 0896-3908 6 issues/year Volume 17 (2003)$79.95
Bi-monthly newsletter from Information Today, Inc., that provides information professionals in all types of libraries with specific ideas for marketing their services, including suggestions for planning programs, making money, increasing business and proving your value to your administrators.

JOURNAL ARTICLES

Armstrong, Sara, and David Warlick. "The New Literacy,"  Technology & Learning, 25 (2) (September 15, 2004).

Barron, Daniel D. "The Curse of the Invisible Library Media Specialist." School Library Media Activities Monthly, v19 n5 p48-51 Jan 2003
Discusses school library media specialists and library programs and the need to promote them to make them more visible. Focuses on the need for advocacy and suggests steps to take, including collaboration with teachers, principals, and other media specialists; and includes resources for advocacy, starting with the AASL (American Association of School Librarians).

Gallagher-Hayashi, Diane "Moving the Fence: Engaging Your Principal in Your School Library Program," Teacher Librarian v28 n5 p13-17 Jun 2001
Discusses the role of school administrators in supporting school library programs and suggests ways that teacher librarians can encourage them. Topics include leadership from the principal; shared vision; professional development programs; planning opportunities; adequate support staff; school reforms; community and district advocacy; and raising expectations.

Glick, Andrea. "How does your library stack up?" School Library Journal, Sept 1999 v45 i9 p111(2)
Discusses a new way to assess school libraries.

Haycock, Ken. "Staff and resources, plus best practice, affect student performance: research finding: students in scholls with teacher-librarians perform better on assessments of reading ability." Teacher Librarian, Dec 2001 v29 i2 p28(1)

Lau, Debra. "Got Clout?." School Library Journal, May 2002: 40-45.
New survey showing increasing influence of library media specialists.

Logan, Debra Kay.  "Forget Marian! Professor Harold Hill's Lessons in Advocacy," Knowledge Quest, 33 (1) September/October 2004, pp. 32-33.

Minkel, Walter. "Making Every Librarian a Leader. The Future of the Profession. Part 2. " School Library Journal v48 n10 p46-49 Oct 2002
Describes a program in Seattle, the Rapid Library Transformation Initiative, that was designed to help transform libraries by changing the way librarians do their jobs. Discusses the presentation by Michael Eisenberg that encouraged school librarians to reach out to teachers more frequently and focus on their roles in information literacy, reading advocacy, and information management.

Schulz, Cynthia D. "Developing an Advocacy Plan for the School Library Media Center." Book Report v18 n3 p19-22 Nov-Dec 1999
Suggests ways that librarians should become actively involved in educating the public about supporting the library media center. Discusses activities for improving public relations in the school library; actions to improve visibility at the district level; involvement in the community; and active participation at state and national levels.

Seewald, Jacqueline. "Advocacy: Building Influence at the Grass Roots Level: Closing the School Year with Positive Public Relations." Book Report v18 n1 p22-24 May-Jun 1999
Presents suggestions for library media center advocacy at the grass roots level. Discusses spring ordering and inclusion of staff, new materials, Internet resources, bookmarks, networking, establishing rapport with students, encouraging return of materials, media center as study area during final exams, graduation, attending Board of Education meetings, media specialist as information officer, and running a summer reading book exchange.

The Book Report 19, no. 1 (May/June 2000).
This issue, with the theme "Library Promotion in the Secondary School," contains a number of interesting and useful articles on the topic.

" What research tells us about the importance of school libraries." (White House conference on school libraries)(Transcript) Teacher Librarian Oct 2002 v30 i1 p76(3)