Farmer, Lesley S.J.. Teaming with opportunity : media programs, community constituencies, and technology. Englewood, CO : Libraries Unlimited, 2001.

Flowers, Helen F. Public Relations for School Library Media Programs: 500 Ways to Influence People and Win Friends for Your School Library Media Center. New York: Neal-Schuman, 1998. ISBN 1-55570-320-8

Halsey, Richard S.  Lobbying for public and school libraries:  a history and political playbook.  NY: Scarecrow Press, 2003.  ISBN 0810847833
Halsey explains how to increase credibility and clout with boards, local officials, and legislators.  Discusses lobbying activities of major organizations, provides advice on building legislative agendas, and explains how to win political support and handle communications with the media.  Halsey also includes field reports from successful library activities and a list of critical issues facing information professionals.

Hartzell, Gary N. Building Influence for the School Librarian. Worthington, Ohio: Linworth Publishing, 1994.
ISBN 0-938865-32-3
Suggests methods for influencing students, teachers and the community.

Haycock, Ken, ed. Foundations for Effective School Library Media Programs. Englewood, CO : Libraries Unlimited, 1999.
Haycock assembles 39 articles (recent reprints from Emergency Librarian) on current trends. The articles are organized in seven sections: foundations, the school context, role clarification, information literacy, collaborative planning and teaching, program development, and accountability.

Information Power: Building Partnerships for Learning, AASL/AECT, 1998.
Includes the Information Literacy Standards for Student Learning that will help students become skillful producers and consumers of information along with the guidelines and principles that will help you create a dynamic, student-centered program.

Latrobe, Kathy Howard, ed. The Emerging School Library Media Center: Historical Issues and Perspectives. Englewood, CO : Libraries Unlimited, 1999.
Latrobe and her collaborators examine how the evolution of the school library media center has been shaped by the education of school librarians, professional organizations, standards and guidelines, accreditation associations, and technology.

Library Advocate’s Handbook. ALA Editions, 2000.
Tips for developing a library advocacy plan and network @ your library. Includes communication planning strategies, how to generate key messages and prepare spokespeople. Includes a checklist of advocacy activities.

McElmeel, Sharron L. Tips: Ideas for Secondary School Librarians & Technology Specialists. 2nd ed. Worthington, Ohio: Linworth Publishing, 2000. ISBN 0-938865-93-5
A compilation of ideas and suggestions from The Book Report arranged in nine categories including public relations.

Public Education Network and American Association of School Librarians. The Information-Powered School. Edited by Sandra Hughes-Hassell and Anne Wheelock. Chicago: American Library Association, 2001. ISBN 0-8389-3514-1
Contains more than 40 templates and model forms, all tested in actual Library Power sites. Outlines a specific plan for school library media specialists and teachers to share the responsibilities of planning, teaching, and assessing student learning and offering a truly coherent curriculum. Includes tips from experienced practitioners on gathering the support of teachers and principals, on managing new roles and responsibilities, and on leading the charge to integrate information literacy and technology into curricula. See chapter 10, "Community Engagement for Information Power."

Valenza, Joyce Kasman. Power Tools: 100+ Essential Forms and Presentations for Your School Library Media Program. Chicago: American Library Association, 1998. ISBN 0-8389-0717-2
A toolkit--booklet, CD-ROM, sheets and forms that may be copied, and four slide shows. Topics include public relations, day-to-day stuff, information skills, graphic organizers, and the Internet. Appendices include recommended resources and library related quotes. A revised edition - Power Tools Recharged - will be published by ALA Editions in June 2004.

Wasman, Ann, ed. Ideas for Promoting Your School Library Media Program. Chicago: American Association of School Librarians, 1996. ISBN 0-8389-7846-0
An expansion of AASL's original On Target, this publication takes program promotion a step further by going beyond School Library Media Month and offering year-round advice and suggestions on all aspects of promotion. This publication assists school librarians in promoting one of the best kept secrets -- school library media programs. It asnwers questions on how to get started and presents ideas for various school library media activities and programs, from cooperative efforts to electronically-inspired activities. Information about other sources and materials helpful in promotional efforts is included.

Wasman, Ann M. New Steps to Service: Common-Sense Advice for the School Library Media Specialist. Chicago: American Library Association, 1998. ISBN 0-8389-3483-8
Recent library media school graduates, nonlibrarians, and others unfamiliar with the process may find setting up and running a school library media center a daunting task. New Steps to Service is a user-friendly, practical guide for creating and maintaining a school library media center that works for students and you.